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The Consumer-centric Imperative: Creating cross-channel consistency for customers

The global pandemic has accelerated shopper trends that were already set in motion around product discovery, purchase and order fulfillment. Indeed, the internet quickly turned into a lifeline for consumers affected by the lockdown, as they sought to work, shop and play, and live life as normal as they could. What should brands and businesses be prioritising over the next 12 months?

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